Place an order, get a promo: Why brands are investing in post

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By Maghan McDowell

This article on post-purchase technology is part of our Vogue Business membership package. To enjoy unlimited access to our weekly Technology Edit, which contains Member-only reporting and analysis and our NFT Tracker, sign up for membership here.

Shopping online for a pair of jeans from Good American doesn’t end at checkout. After purchase, you’ll be greeted with an order confirmation — as well as the option to instantly add more items to your existing order — but only if you decide in the next few seconds. Like a digital version of an impulse purchase, it enables the unconscious ease of picking up a bracelet or a travel beauty item on the way to the physical checkout counter.